I enjoy 0 → 1 work
Starting from scratch is the part I’m best at — defining the problem, setting direction, and shipping a solid first version.
Six years of product design across startups, scale-ups, and large teams. I like 0→1 work. The stage where the problem isn't clear yet, and the answer is still open.
Starting from scratch is the part I’m best at — defining the problem, setting direction, and shipping a solid first version.
I prototype early, lean on AI heavily, and let the artifact settle the debate instead of the deck.
I write the frontend for what I design. The handoff is usually where good ideas die.
End-to-end design across SaaS, enterprise, and AI products. Led 0→1 work on RoofDRP, JoVE Coach, and SortMyPrep. Shipped microsites and dashboards for P&G, Starbucks, and T-Systems.
Websites, apps, and dashboards for fintech, e-commerce, and SaaS startups. Built design systems that scaled with the products.
Led the platform redesign — 25% more engagement, 30% lower bounce. Designed the Cashfree (then Zecpe) one-click checkout for Ecom360.