The website had no clear information architecture. Technical content was buried in PDFs and text-heavy pages. Product images were low quality, and the overall digital presence felt outdated for a company with decades of engineering expertise. The challenge was rebuilding the entire foundation — not just the design, but the structure, tone, and visual language.
We researched the domain, understood the products, and defined the right information architecture and sitemap from scratch. Refined the tone and copy so complex technical information could be communicated clearly. Enhanced low-quality product images using AI to create a cleaner, more professional presentation.
We converted scattered PDFs and text-heavy pages into structured product sections with clear navigation. Introduced a modern visual system that still reflects Hodge's legacy as an engineering-driven company. Simplified technical messaging without losing accuracy. Used AI-enhanced imagery where original product photography was insufficient.
The updated design balances modern visuals with Hodge's legacy identity — creating a website that feels both professional and trustworthy. Product categories, specifications, and engineering expertise are now presented through clear layouts, stronger visuals, and simplified messaging.