Turned a vague industrial website into a clear product experience.
Overview
Hodge manufactures industrial autoclaves used across healthcare, aerospace, and advanced manufacturing. Their old website didn't reflect the company's scale. Most information lived in plain text pages or downloadable PDFs, with poor quality images and no clear way to explore products.
Challenge
The website had no clear information architecture. Technical content was buried in PDFs and text-heavy pages, product images were poor quality, and the overall digital presence felt outdated for a company with decades of engineering expertise.
Role
A big part of this project was rebuilding the foundation. I spent time figuring out the right information architecture, sitemap, and structure for the content.
- Converted scattered PDFs into structured product sections
- Refined tone and copy to make complex technical info accessible
- Enhanced low-quality product images using AI
- Modernized branding and visual language while preserving legacy identity
Approach
The project focused on restructuring the website from the ground up. Defining clearer IA, simplifying technical content, improving visuals with AI-enhanced imagery, and modernizing the brand presence while keeping Hodge's engineering heritage intact.
Key takeaway
“The new design presents Hodge's products through structured layouts, clearer messaging, and stronger visuals. Making it easier for clients to understand their offerings. A website that finally matches the company's engineering credibility.”